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Industries
FMCG
Capacity-optimised, window-aware distribution
The Industry
FMCG distribution runs across primary haulage, CFA networks, and secondary flows to thousands of distributor points. Vehicle fill rates, route productivity, and on-time in-full delivery are the operational variables that determine margin and service levels across every trade cycle. Getting them right requires connected intelligence from plant gate to distributor handover.
What We See
The patterns that show up across fmcg logistics
Vehicle loads are built on dispatcher experience, not capacity data. Fill rates fall below benchmark and freight cost per unit drifts above plan.
Distributor delivery windows are captured in trip sheets but not engineered into routes. OTIF exposure on trade promotions is visible only after the cycle closes.
Plant-to-CFA-to-distributor status depends on calls. ETA is reconstructed at the distributor end, long after the trip has started.
Freight invoices are reconciled against manual challans. Disputes surface post-delivery, with no GPS audit trail to resolve them at handover.
Enmovil's Response
Enmovil brings intelligence to FMCG distribution through CADDIE, its AI-powered intelligence layer. CADDIE reads live signals from ERP systems, fleet telematics, and distributor demand, turning them into capacity-optimised, window-aware, auditable delivery plans across load planning, route optimisation, fleet visibility, and freight settlement.
3D load planning
Builds 3D loads to vehicle capacity with drop-wise sequencing for faster unloading and dispatch efficiency.
Window-aware routing
Routes deliveries around distributor cut-offs and trade promotion windows in real time.
Live fleet ETA
Tracks fleet ETA live with geo-fence alerts at plant, CFA, and distributor points.
Freight settlement
Validates invoices against GPS trip data and closes freight disputes before settlement.
The Challenge → How Enmovil Responds
From operational gap to governed action
The Challenge
Vehicle loads are built from dispatcher experience rather than capacity data, with fill rates falling below benchmark and freight cost per unit absorbing the variance cycle after cycle.
How Enmovil Responds
CADDIE builds 3D loads to vehicle capacity with drop-wise sequencing, turning every dispatch into a capacity-optimised, fully auditable delivery plan.
The Challenge
Distributor delivery windows are noted in trip sheets but not engineered into routes. OTIF exposure on trade promotions surfaces only after the cycle closes, when corrections are too late.
How Enmovil Responds
CADDIE routes deliveries around distributor cut-offs and promotion calendars, flagging OTIF risk in cycle before commitments are missed.
The Challenge
Plant-to-distributor status is tracked through calls and GRN scans. Claims and invoice mismatches surface at finance rather than at handover, with no GPS audit trail to resolve them quickly.
How Enmovil Responds
CADDIE tracks fleet and ETA live from plant to distributor, stamps GRN with GPS-verified ePOD, and closes freight disputes before they reach accounts receivable.
Capabilities
The CADDIE capabilities behind FMCG
ForecastingInventory ManagementDispatch PlanningTracking & VisibilityWarehouse ManagementCADDIE
See It In Production
5%
reduction in logistics cost
A national FMCG network unified primary haulage, secondary routing, and freight audit through CADDIE — cutting logistics cost by 5% and gaining full freight control across the network.
Hardware-free · Primary, secondary & freight audit unified · Live within 10 weeks
FAQ
FMCG logistics, answered
Still weighing a rollout? Talk to our team about how this maps to your network.
CADDIE builds 3D loads to vehicle capacity with drop-wise sequencing, replacing dispatcher-experience loading with capacity-optimised, fully auditable delivery plans — lifting fill rates and pulling freight cost per unit back below plan.
Sonraki Adımınız
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Tedarik zincirlerinin geleceği otonom — kendini algılayan, kendi kararını veren, kendini optimize eden. Sizinki burada başlıyor.
